Sunday, May 13, 2007  

International Marketing Position with Integrated Research


Marketing Manager

North Sydney based
International marketing position
Exciting global technology market



We are offering an exciting opportunity for an experienced Marketing Manager to join a dynamic international marketing team within our company. You will report to the Australian based Vice President of Global Marketing and fulfill a tactical implementation and project management role.

Leading a team of five and working closely with sales, product marketing and product management you will be responsible for the delivery of all marketing programs, campaigns and initiatives to appropriately position and promote the company's offerings to target audiences world-wide.

Main activities:

Partnering internally to develop product-marketing strategies, market positioning, value propositions and communication channels.
Developing marketing programs to reinforce the company’s market position.
Developing, implementing and driving direct response marketing campaigns and sales integration strategies.
Effectively utilizing all marketing tools and techniques to deliver quality initiatives on time including campaigns, PR, collateral, tradeshows, sales tools and online marketing.
Writing, editing, proofing and reviewing content deliverables (brochures, media releases, reports, papers, case studies, webpages, emails etc).
Working with the field sales teams to implement and measure sales support campaigns
Managing the global use and adoption of the sales and marketing database.
Ensuring clear measurement and monitoring of Return on Investment results of marketing programs (eg: campaigns, online, promotions, etc).

You will need to be focused on delivering tangible value to a sales organisation sceptical of marketing’s contribution. Central to this will be the requirement to develop positive working relationships with sales, product management and regional offices.

Requirements:

Tertiary qualification in marketing.
5+ years B2B or IT marketing experience.
Strong project management skills.
Proven success implementing integrated marketing and communications activities to drive sales.
Demonstrable track record in building strong positive relationships with sales, product management, and other key internal and external stakeholders.
High computer literacy, excellent communication and presentation skills.
Experience with marketing campaign programs and databases (StrategyMix).
Strong focus on measuring marketing ROI and an ability to communicate marketing contribution to all levels of the organization.
Ability to work under pressure and meet deadlines.
Committed to people leadership and performance management.

As a significant amount of marketing utilises online marketing and new media, you will need to be conversant in online practices and principles (Blogs, RSS, webcasts, podcasts, online lead generation, SEO, direct response emarketing, virtual demos etc).

What’s in it for you?

Competitive salary; opportunity to work in the Australian head office of a global technology company and lead international marketing initiatives; convenient location in the heart of North Sydney; attractive new/modern offices just near train station; and most importantly, being part of a committed team.

Who are we?

Integrated Research (ASX:IRI) is a publicly listed software company with an 18-year heritage of providing precise performance monitoring solutions for business-critical computing and IP telephony environments. To find out more about us, visit www.prognosis.com

To apply for this role, send your resume to:
Online Marketing Manager
Email: great.positions@ir.com
Fax: (02) 9966 1042
Only short listed candidates will be contacted

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Comments:
Nice and good article
 
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